Impact mapping example

I used Impact Mapping for the first time today to help my team brainstorm about our strategic goals for the year. It’s a technique described in Gojko Adzic’s book of the same name for breaking down goals into concrete deliverables in a way that translates nicely into the “As a ___ I want ___ in order to ____” story format. I’m not gonna post our internal work in progress, but here’s the example I used to explain the concept (created in XMind).